To tap on this power, you need to implement certain strategies and incorporate internet technologies. 

Sales process automation, follow-up automation and order-taking automation....all these can happen in internet-based businesses.

There are two types of elephant -- the white ones and the colored ones.  White elephants are usually reserved for festive celebrations where it is paraded and ridden by royalties...they are great sight and majestic....unfortunately, it stays just that...good to look at but can do nothing for businesses.  Whereas the colored elephants are working elephants...they carried huge logs and help to build cities.  They generate businesses.

Do you want your web site to be a white elephant or a colored one?  All this depend on you.