"LinkedIn Branding Fundamentals
...Your ticket to a goodJOB!
If you are one of the
Out of Job
Unable to find
Looking for a new
This is for you
Before I begin, let me introduce you to my good friend,
Ben is a very unique person as he has
only 2 "O' level. He is not highly educated with degree. He is just a normal
However, he is fortunate to have worked as IT analyst with a Life Insurance
Company in Singapore. So he get to learn coding and programming.
Then he went over
to HR and become a HR professional. He is so good in HR, he was promoted to head the HR for
Europe,Asia and USA for a major MNC
Because of his training in IT and HR, he
understand the major problem in job application.
Due to large amount of
applications, HR executives will not be able to go through every application manually. So a
software was developed in the 1980s to filter out the goats from the sheep. Subsequently this
software which has been used by all major HR and MNCs is now being taken over by Oracle.
Unfortunately, nothing change much in the coding.
The software can recognise text
pretty well but come to new technologiessuch as pdf,
images, color, it has problem. Even if you are the best personfor the job, your application will be thrown out because the software
cannotrecognise you. Therfore you don't even get
the chance to be selected for aninterview unless you
know how to bypass the system.
Ben now runs a very successful
consultancy company helping PMEs to get jobs. If you go to e2i to register for jobs, you will
find that the last process will be conducted by Ben's company. Now Ben has many MBAs
and PhDs working under him. Up till now, he
still receive 2 to 3 calls weekly fromvarious
international HR wanting to employ him. Ben is ranked number thirdLinkedin ranking worldwide with more than 70,000
Ben's favorite Analogy
The bear and salmon fishes. Every year, the
fishes will swim great distances to go back to the place of their birth to spawn. The bear
also knows. So it always wait at its favorite spot for the salmon to swim by and then wait
patiently for the opportinities to open its mouth to grab it. Many salmon fishes will jump
right and left to avoid being grabbed by the waiting bear. Neither the bear swim around to
attempt to chase the salmon fishes. It quietly and patiently wait at the right spot for the
opportunities. Now you may want to know what has this got to do with job application? Plenty.
Let me explain.
You are the salmon fish. The
employer is the bear. By jumping right and left, you miss the mouth of the bear
(employer). You must jump into th bear's mouth...that is the trick in getting yourself
called up for interview.
Ben, it is useless to:
Send many application
Ben's way is to :
Let the employers call
you for interview instead
Use Linkedin to get
yourself caught by the "bear"
Attend Ben's course now to get your dream
The course can claim government grants such as SFC
and if union member, UTAP.
Take a look at the benefits by attending Ben's
Get the job you always wanted. Ben told me
one of the student who is a mid manager got a job
becoming the 2nd top guy in the company because
of the training he received from Ben.
The class takes 2 days. First day is on theory and change
of of mindset, writing resume, presenting yourself, etc. 2nd
day is small group practical training...i.e. you use your laptop to
change your Linkedin profile and learn how to promote yourself
70% of the students get a new job within 3
months. The other 30% too "gei kiang" and refused to follow the
instructions fully, so still probing around for jobs. Most of them get a job
break after 6 months when they realised their folly and
start doing the right things.